Article 85 deals with one of the GDPR’s most difficult constitutional conflicts. It asks how personal data should be protected without silencing journalism, public debate, academic inquiry, art, literature and other forms of communication that are essential to a democratic society.
The basic principle is:
Data protection and freedom of expression are both fundamental rights. Neither automatically defeats the other. Member States must create laws that allow both rights to operate, and any exemption from the GDPR must be genuinely necessary for that reconciliation.
Article 85 therefore does not create a general “media exemption” from the GDPR. It creates a structured legal mechanism under which Member States may, and in appropriate cases must, relax particular GDPR requirements where applying them fully would make legitimate journalistic, academic, artistic or literary expression impossible or excessively difficult.
The Article contains three connected rules:
- Member States must reconcile data protection with freedom of expression and information through legislation.
- For journalistic, academic, artistic and literary processing, Member States must provide necessary exemptions or derogations from specified GDPR chapters.
- Member States must notify those national rules and later amendments to the European Commission.
A major recent clarification came from the CJEU on 9 July 2026 in Legal Newsdesk Sweden, Case C-199/24. The Court held that Article 85 does not permit Member States to remove processing from the GDPR merely because it has some connection with freedom of information. Nor does placing criminal judgments online for payment, without genuine editorial treatment and factual verification, automatically constitute journalism.